meet erin.
A CANADIAN UGC CREATOR & BRAND STRATEGIST
Over the past 10 years I created a successful Lifestyle blog and YouTube channel from scratch, which led me to global brand partnerships on various marketing campaigns.
My digital journey started back in 2015 while studying Graphic Design in college. I wanted a creative outlet to share personal interests in the fashion and beauty space, so I started a blog and YouTube channel. Over the years the blog evolved, and turned into a full blown lifestyle blog covering topics like timeless fashion, beauty, travel, wellness, and intentional living.
Now I’m here to help you gain clarity (like crystal clarity) in creating an intentional brand strategy and purposeful content. Working together you’ll be able to express your unique identity with confidence, simplify how you show up online, and infuse purpose into every aspect of your content.
core values.
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Step outside of the box and push your own creative limits, express yourself in a way that is truly unique and authentic.
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Expressing your brand and purpose in a straightforward and understandable way, ensuring your message is easily grasped by your target customers.
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Purpose is the reason for which you do what you do.
Make it known who you are and what you do in a way that is solely you. You have your own unique story to share with the world, and a product or service to help others.
as seen in…
brand collaborations.
Having worked with many global brands, I have plenty of experience creating content with brand integration for a vast audience in many different regions.